about me

Luda Shur is a Design Director specialising in brand identities, retail experiences and communication systems.

Luda Shur is design director specialising in brand identities, retail experiences and communication systems.

Luda Shur is a Design Director specialising in brand identities, retail experiences and communication systems.

Alongside client work, she develops independent visual projects that explore culture, storytelling and emerging technologies.

Alongside client work, she develops independent visual projects that explore culture, storytelling and emerging technologies.

Together, these two practices inform and enrich one another.

Together, these two practices inform and enrich one another.

A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.

my experience

my experience

my experience

Freelance

conceptual lead

concept lead and consultant specialising in brand development, innovation and strategic communication

2026 - now

Freelance

conceptual lead

2026 - now

DD

Design Director

leading concept development, brand strategy translation and creative direction from idea to implementation

2023 - 2026

DD

Design Director

2023 - 2026

JDV

Brand Director

developing brand identities and retail communication concepts for international brands

2013-2023

JDV

Brand Director

2013-2023

JDV

Brand Director

developing brand identities and retail communication concepts for international brands

2013-2023

get in

  • A close-up of a person wearing green-tinted glasses, with a serious expression and smooth skin.
  • A close-up of a pink cocktail in a martini glass, set against a nighttime background with soft, blurred colors.
  • Close-up of a yellow tennis ball sitting on a green court, positioned near the white center line.
  • A close-up of a hand wearing multiple decorative rings against a blue background.

touch

get in

  • A close-up of a person wearing green-tinted glasses, with a serious expression and smooth skin.
  • A close-up of a pink cocktail in a martini glass, set against a nighttime background with soft, blurred colors.
  • Close-up of a yellow tennis ball sitting on a green court, positioned near the white center line.
  • A close-up of a hand wearing multiple decorative rings against a blue background.

touch

get in

  • A close-up of a person wearing green-tinted glasses, with a serious expression and smooth skin.
  • A close-up of a pink cocktail in a martini glass, set against a nighttime background with soft, blurred colors.
  • Close-up of a yellow tennis ball sitting on a green court, positioned near the white center line.
  • A close-up of a hand wearing multiple decorative rings against a blue background.

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