brecon zoo

why: a visual identity concept created for brecon zoo during its transformation from a local nature park into a modern zoological destination. challenge: to create a brand that inspires curiosity and emotional connection across generations while engaging children through wonder, play and discovery. concept: a family of bold graphic animals transforms the zoo into a world of memorable characters, turning every encounter into a storytelling opportunity. visual language: simplified geometric forms, expressive personalities and vibrant colour combinations create an accessible and recognisable identity system. outcome: a distinctive zoo brand that celebrates wildlife, encourages exploration and creates meaningful connections between people and animals.